Combat Flip Flops – Matthew “Griff” Griffin on the Army Rangers, manufacturing peace through trade and bad-ass flip flops.

This inaugural podcast for the Guerrilla Life is an interview with Matthew “Griff” Griffin the founder of  Combat Flip Flops. We discuss how he came up with the idea for his business, put it into action and built a successful brand from the bottom up.

Griff is an Ex-Army Ranger with 4 combat tours and offers a lot of great advice for the experienced entrepreneur or anyone just getting started.

Listen to the episode and see how Combat Flip Flops is changing the world.


Drive by Daniel Pink

Making Ideas Happen by Scott Belsky

The E-Myth by Michael Gerber

Combat Flip Flops

My Guerrilla Gear 

Take aways:

A CEO does the following: 1 Raise Money, 2 Hire Good People, Solve Problems

What is your favorite word? Noteworthy, if something is worth writing down then it is noteworthy.

Create “Gated Thresholds” before moving on to the next step when executing your business plan.

Test the market, get feedback don’t stop developing.

From their website,


Combat Flip Flops creates peaceful, forward-thinking opportunities for self-determined entrepreneurs affected by conflict.  Our willingness to take bold risks, community connection, and distinct designs communicate, “Business, Not Bullets”–flipping the view on how wars are won. Through persistence, respect, and creativity, we empower the mindful consumer to manufacture peace through trade.

About Us
An Army Ranger walks into a boot factory. That’s how it started.

After serving multiple deployments in Afghanistan and Iraq, Army Rangers Matthew “Griff” Griffin and Donald Lee knew they wanted to do more for the people living in these nations.

The idea was simple: create an environment that gives people living in post-conflict nations the opportunity to peacefully rebuild their economy by manufacturing badass products.

We knew we should, we knew we could– so we did.

After multiple production runs, stops and starts, community support and a refusal to accept defeat, we’ve turned the corner. Now a team comprised of two veterans, a former bass player and a few idealists took one idea and transformed it into a globally recognized mission and universally respected brand.

Unapologetically, we make cool shit in dangerous places.

Flip flops were just the start. We’ve taken a product that people in nearly every country on the planet wear, and made it a weapon for change. Right now, all our flip flops are made in Bogota, Columbia, providing jobs and investing in people who desperately need it.

We’ve done that with all the products we sell.

That’s why our USA made Claymore Bag’s flip the script, on traditional weapons of war. Instead of carrying bombs, these bags act as a carry-all for business tools like iPad’s, laptops and more.

Our Cover and Concealment sarongs are handmade in Afghanistan by local women. Each one takes three days to make, and each sale puts an Afghan girl into secondary school for a week.

The Peacemaker Bangle and Coinwrap are sent to us straight from artisans in Laos – and they’re made from bombs. Each bracelet sold clears 3 square meters of Unexploded Ordnance (UXO) from a region rocked by long-term war – saving lives and providing economic opportunity.

We do this because it’s our job to show others what’s possible, then encourage them to join us.


Combat Flip Flops
Bad for Running.  Worse for Fighting.


Finally, check out this amazing Giveaway they are currently doing...


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