Grunt Style – Daniel Alarik on Entrepreneurship, Hiring Veterans, Building a Million Dollar Apparel Company and Punching ISIS

Daniel Alarik has been in the Army since 2000. After a few tours overseas and stateside as a Drill Sergeant he searched for a way to transfer the military culture into his civilian life.

In 2009 he created Grunt Style to do just that.


“Grunt Style is a highly motivated group of veterans and patriots who love three things, PT, Freedom and Bacon.  Not in that order.

We design and make our own gear in house during the week, drink whiskey and go to the range on the weekends.”

He grew his small business from a one man operation to a million dollar company with 88 employees of which 75% are Veterans.

He also guarantees every Veteran a job interview.

Check out the podcast to learn more about Grunt Style and be sure to stop by their site a pick up a badass T – shirt. 

1:15 – Daniel’s Background

7:45 –  Transition from military to civilian life

11:30 – Hiring Veterans

16:38 – The first few years of Grunt Style

19:00 – Last ditch effort to Vegas (great story)

22:28 – Making the companies first million

26:05 – Social Media Strategy

30:00 – Grunt Style’s marketing squad leader earns a Silver Star

32:15 – Social Media Scheduling

35:00 – What’s Next?

39:28 – Rapid Fire Round

Noteworthy Quotes:

“Every time you grow you get to fire yourself from a job and hire someone better to do it.”

“With a great attitude you can beat almost anyone.”

“Fail as fast as you can to figure out what works.”

“You have to sell!”

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