Lock N’ Load Java – Carl Churchill a Retired Lieutenant Colonel, Warfighter and Coffee Connoisseur

“No plan survives enemy contact.”

Carl Churchill spent 21 years in the Army retiring as a Lt. Colonel. Shortly thereafter, along with his wife, he started a premium coffee company called Lock N’ Load Java. In this episode of the Guerrilla Radio Podcast he shares his tips and ideas that he accumulated over his career in the Army as well as his impressive career in the private sector.


1:00 – Carl’s Background

4:51 – Start up experience

6:56 – Starting Lock N’ Load Java

13:20 – Up until the 1st sale

18:02 – First Sale

19:30 – Current Corporate Structure

22:51 – Staying Lean as a start up

24:39 – What happens when I buy coffee from you?

29:30 – Send Coffee to the troops – (click the link to learn more)

30:53 – Top 3 Lessons Learned in the Army

35:25 – What are you good at?

38:10 – What’s next?

41:50 – Rapid Fire


“The Combat Arms of business, is sales.”

“No plan survives enemy contact.”


7 – Habits of Highly Effective People

Jeff Shaara – War Novels



Grunt Style – Daniel Alarik on Entrepreneurship, Hiring Veterans, Building a Million Dollar Apparel Company and Punching ISIS

Daniel Alarik has been in the Army since 2000. After a few tours overseas and stateside as a Drill Sergeant he searched for a way to transfer the military culture into his civilian life.

In 2009 he created Grunt Style to do just that.

From gruntstyle.com…..

“Grunt Style is a highly motivated group of veterans and patriots who love three things, PT, Freedom and Bacon.  Not in that order.

We design and make our own gear in house during the week, drink whiskey and go to the range on the weekends.”

He grew his small business from a one man operation to a million dollar company with 88 employees of which 75% are Veterans.

He also guarantees every Veteran a job interview.

Check out the podcast to learn more about Grunt Style and be sure to stop by their site a pick up a badass T – shirt. 

1:15 – Daniel’s Background

7:45 –  Transition from military to civilian life

11:30 – Hiring Veterans

16:38 – The first few years of Grunt Style

19:00 – Last ditch effort to Vegas (great story)

22:28 – Making the companies first million

26:05 – Social Media Strategy

30:00 – Grunt Style’s marketing squad leader earns a Silver Star

32:15 – Social Media Scheduling

35:00 – What’s Next?

39:28 – Rapid Fire Round

Noteworthy Quotes:

“Every time you grow you get to fire yourself from a job and hire someone better to do it.”

“With a great attitude you can beat almost anyone.”

“Fail as fast as you can to figure out what works.”

“You have to sell!”

Again Faster – Jon Gilson On Market Saturation, Good Bourbon and how he built a multi-million dollar fitness company

Jon Gilson is the founder of Again Faster and the AF Project, which supply trainers all of the world with high-quality fitness equipment and high-quality business advice, respectively.

He is also a seasoned trainer and lecturer spending several years on the CrossFit HQ seminar staff and advisory board, traveling the world and sharing his knowledge with others.

He will be in Fort Wayne, IN on March 7th for his 1.0 Seminar…you can register here.

I first met Jon in early 2009 at my CrossFit Level 1 Seminar in Boca Raton, FL.

He started his fitness equipment company (Again Faster) in his apartment while providing immense value to others which provided him with a huge platform to offer quality products to an enthusiastic and rapidly growing customer base…the CrossFit community.

His strategy on providing value first, is the key to building a valuable brand and business.


:59 – Background

3:45 – Creating Again Faster

13:45 – Building a Team

17:25 – CrossFit Boston

21:00 – AF Project

25:02 – Numbers

28:12 – Normative Value?

31:15 – Seminars

39:00 – Market Saturation

44:10 – Rapid Fire

Show Notes:

Jon’s Equipment Company: www.againfaster.com

Jon’s Business Consulting Company: www.afproject.com 

Jon’s old blog: www.againfaster.blogspot.com


Top 3 Books:
How to Measure Anything – Douglas Hubbard

The Practice of Management – Peter Drucker

Against the Gods – Peter Bernstein